Rick Jorgenson

Professional Biography

Rick Jorgenson is the Director of Business Development at Smartworks Solutions, where he leads strategic growth initiatives and partnerships that expand the company's footprint across enterprise technology, AI automation, and digital transformation services. Based in Laguna Beach, California, Rick focuses on driving client engagement, forging strategic alliances, and positioning Smartworks as a leading force in intelligent business solutions for the staffing, recruiting, and technology sectors.

With more than a decade of experience spanning business development, sales leadership, and marketing strategy, Rick brings a proven record of driving organizational growth through innovation and relationship-building. His role at Smartworks Solutions centers on connecting clients with scalable technology platforms that streamline operations, enhance customer experience, and unlock new revenue opportunities.

Before joining Smartworks, Rick served as Co-Founder of AttrivaAI, an AI automation company that developed tools to streamline recruiting workflows and candidate engagement for staffing agencies and HR teams. His entrepreneurial success with AttrivaAI deepened his expertise in AI-driven business automation and provided a strong foundation for leading Smartworks' next phase of expansion in enterprise AI solutions and consulting.

Earlier in his career, Rick held senior roles across sales and marketing, including Director of Sales and Marketing at AS Filtration, where he led brand innovation in sustainable industrial technologies; Enterprise Sales Executive at Appcast, Inc., where he helped Fortune 500 clients adopt data-driven recruitment marketing solutions; and Vice President at Young Company, one of Southern California's premier independent marketing agencies, where he oversaw digital growth strategies for B2B and consumer brands.

Rick's leadership is defined by his ability to bridge business strategy with emerging technology. He brings an analytical yet creative approach to business development—helping organizations build relationships, scale intelligently, and transform through innovation.