Meghan Udell

Professional Biography

Meghan Udell is the Head of Design at Smartworks Solutions, where she leads the company's creative vision and design strategy across digital, brand, and experiential platforms. Partnering with teams across disciplines, Meghan ensures that design excellence drives both innovation and measurable business impact. Her approach bridges storytelling and technology—translating complex ideas into clear, compelling brand experiences.

With over two decades of experience in advertising and digital strategy, Meghan has guided creative direction for some of the world's most recognized brands, including Ford, Colgate, Krispy Kreme, Dunkin' Donuts, American Express, and Verizon. Before joining Smartworks Solutions, she held senior roles at global agencies such as Y&R, VML, VaynerMedia, Blue State Digital, as well as at Group Nine Media, where she oversaw branded content strategy for leading social publishers including NowThis, The Dodo, and Thrillist.

Throughout her career, Meghan has led creative teams spanning design, copy, strategy, and front-end development. She believes the best ideas emerge from collaboration and mentorship—empowering each team member to develop their own creative voice while pursuing excellence in craft and concept. Her leadership is rooted in clarity, curiosity, and a deep respect for the balance between intuition and data-driven insight.

Trained as a fine artist at the California Institute of the Arts, Meghan brings a visual and conceptual rigor to her work that connects brand storytelling with cultural meaning. Her campaigns have contributed to multiple industry honors, including Brandweek's Marketer of the Year, MITX's Interactive Marketer of the Year, and OMMA and Adobe Site of the Day awards.

At Smartworks Solutions, Meghan combines her background in design leadership, brand strategy, and digital innovation to help clients build experiences that are not only visually distinct but strategically transformative.

Areas of Expertise

Notable Clients & Brands

Previous Organizations