named by AI for a core clinical use case the company is known for, while the company itself was left out. Its homepage gave AI engines only two headings to work with.
AI Visibility · Answer engine optimization
When your buyers ask AI, does it name you?
Buyers now ask ChatGPT, Gemini, Claude and Perplexity which vendor to choose, and many act on the answer without ever seeing a page of search results. We measure whether AI recommends you, fix the reasons it doesn’t, and re-test every month to prove what changed.
SmartwrksAI Visibility Snapshot · Sample
Prepared for a medical device manufacturer
60/ 100AI readiness
0Sector average 62100
Does AI recommend you?
- “best ultra-widefield retinal imaging device”Named
- “retinal imaging devices for optometry”Named
- “early detection diabetic retinopathy imaging”AI named Competitors A, B and C insteadMissing
- “widefield fundus camera for clinics”Named
robots.txtllms.txtSitemapPage length
Why it matters
Ranking in Google no longer guarantees you’re in the answer
SEO and AEO build on each other. A well-ranked page can still be invisible to an AI model if it isn’t clear, specific and structured enough to quote.
Traditional SEO
- Goal
- Rank in a list of links
- Success
- Position 1–10 on a results page
- Levers
- Keywords, backlinks, page structure
- Measured by
- Rank tracking and click-through
AI visibility (AEO)
- Goal
- Be named and recommended inside the answer
- Success
- The brand an AI assistant actually suggests
- Levers
- Clarity, authority, structured data, brand footprint
- Measured by
- Citation rate and share of voice against competitors
How we work
Measure, improve, prove, then repeat every month
- 1
Measure
We test the questions your buyers really ask against the major AI assistants and record who they recommend. That becomes your saved baseline.
- 2
Improve
We fix the highest-impact gaps first: answer-first pages, comparison and FAQ content, structured data, llms.txt and crawler access.
- 3
Prove
We re-run the same saved questions every month and report the change, so progress is a number you can show leadership.
What we check
Five things decide whether AI recommends you
- Who AI recommendsFor each buyer question: are you named, who is named instead, and is the mention positive?
- Whether AI can read your siterobots.txt, llms.txt, sitemaps and page structure, the technical basics that decide what AI crawlers see.
- Content gapsThe buyer questions your site doesn’t answer clearly, ranked by how often they’re asked.
- Your brand footprintHow consistently you appear on the directories, reviews, profiles and reference sites AI models trust.
- Traffic from AIWhich assistants send you visitors, which pages they land on, and whether they convert.
Recent findings
Even strong brands have gaps AI exposes
Two recent Snapshots for medical device manufacturers, with names removed.
for technical AI readiness, well above the sector average of 62. Yet AI named competitors instead on two of five category questions, because its specialty content was too thin to cite.
The AI Visibility Assessment
Two weeks to know exactly where AI leaves you out, and what to fix first
A fixed-fee engagement for marketing and digital leaders who want a measured baseline, not an opinion. You keep every finding, whether or not you work with us afterward.
$4,500
$2,500
Founding-client price · 2 weeks
For our first 10 clients, through December 31, 2026.
Credited in full toward any monthly program started within 90 days
What you get
- AI recommendation baseline25 of your buyers’ real questions tested across ChatGPT, Gemini, Claude and Perplexity, against up to five named competitors.
- Technical readiness auditCrawler access, sitemaps, structured data and page structure, plus a ready-to-publish llms.txt file.
- Content gap analysisThe questions your site doesn’t answer clearly, and page-by-page reviews of up to five key pages.
- Brand footprint reviewWhere AI models look for proof about you, and where you’re missing or inconsistent.
- 60-minute readout and 30-day roadmapA working session with your team and a ranked, effort-tagged action plan with owners.
- Re-test at day 30We re-run the same questions a month later so you can see what moved.
How the two weeks run
- Days 1–2 · KickoffA 30-minute call to agree your buyer questions, competitors and key pages.
- Days 3–8 · MeasureWe run the AI tests and the technical, content and brand audits.
- Days 9–10 · ReadoutWe walk your team through the findings and hand over the roadmap.
- Day 30 · Re-testSame questions, new results, and a short note on what changed.
Snapshot or Assessment?
The Snapshot shows there’s a gap. The Assessment shows how to close it.
| Free Snapshot | Assessment | |
|---|---|---|
| Buyer questions tested | About 5, chosen by us | 25, agreed with you at kickoff |
| Competitors | Whoever AI happens to name | Up to 5 you choose, tracked by share of voice |
| Analysis | A quick scan of your public site | Why AI picks competitors, ranked by impact |
| Pages reviewed | Homepage | Up to 5 key pages, page by page |
| Fixes | Top 3 quick wins | A 30-day roadmap with effort, owners and order |
| Ready-to-use work | None | A finished llms.txt and specific schema and FAQ fixes |
| Time with our team | None | Kickoff call and a 60-minute readout |
| Proof it worked | None | Re-test on the same questions at day 30 |
| Price | Free |
Ways to work with us
Start free, then go as far as the findings justify
Start here · Free
AI Visibility Snapshot
Who AI recommends for your key questions, a crawler readiness check and your top three fixes.
$4,500 · founding price $2,500
Assessment
A full baseline across 25 buyer questions, a live readout, a prioritized 30-day roadmap and a re-test at day 30.
Monthly
Monitor and optimize
Monthly re-tests on your saved questions, content briefs and technical fixes, and a quarterly leadership report.
Ongoing
Implementation
We do the work: content, structured data, brand presence and, if you want it, AI search on your own site with Lens.
Questions
Frequently asked questions
What is AI visibility, or answer engine optimization (AEO)?
AEO is the work of making sure AI assistants such as ChatGPT, Gemini, Claude and Perplexity can find, understand and recommend your company when buyers ask them questions. It covers your content, your site’s technical setup and how your brand appears across the web.
How is AEO different from SEO?
SEO earns a ranking in a list of links. AEO earns a mention inside the answer itself. The two build on each other: a page still has to be crawlable and indexed, but it also has to be clear, specific and structured enough for an AI model to quote it.
What is in the free AI Visibility Snapshot?
We test a set of real buyer questions against AI assistants and show who they recommend, check whether AI crawlers can read your site, and list the three fixes we would make first. It is built entirely from public information, so nothing is installed on your site.
How do you prove the work is paying off?
We save the exact questions we test in your baseline and re-run them every month. You see the change in how often AI names you, and which competitors it names instead, rather than an opinion about whether things feel better.
What does the AI Visibility Assessment cost?
The Assessment is a fixed fee of $4,500 and takes two weeks. Our first 10 clients pay a founding-client price of $2,500, available through December 31, 2026. It includes a 60-minute readout, a 30-day roadmap and a re-test 30 days later. If you start a monthly program within 90 days, the full fee is credited toward it.
Do we need to replace our SEO agency?
No. We work alongside your current SEO and web teams and hand them a clear technical and content list. Many of the fixes, such as structured data and llms.txt, also help traditional search.
Free AI Visibility Snapshot
See what AI says about you, and who it names instead
- Built from public information, so nothing is installed on your site
- Delivered as a short report within a few business days
- Includes the three fixes we would make first